Privacy Policy

Introduction

Specialty Outdoor Solutions (“SOS,” “we,” “our,” or “us”) respects your privacy and is committed to handling your information in a responsible and transparent manner.

This Privacy & Data Practices Policy outlines how we collect, use, store, and share information in connection with our website, communications, and services. It also explains the choices available to you regarding your information and how you can manage your preferences.

SOS operates using a combination of industry-standard communication, customer relationship management, and analytics platforms to support our day-to-day operations. As a result, information you provide to us—particularly when initiating communication—may be processed and synchronized across multiple secure systems to allow us to respond effectively, maintain continuity in our interactions, and improve our services.

This Policy applies to:

• Visitors to our website;
• Individuals who contact us via email, forms, or other communication channels; and
• Customers, partners, and prospective clients who engage with our services.

By accessing our website or communicating with us, you acknowledge that your information will be handled in accordance with this Policy.

Information We Collect

We collect information in a limited and purposeful manner to support communication, service delivery, and ongoing business operations. The types of information we may collect include:

Personal Information

This includes information that can be used to identify or contact you, such as:

• Name
• Email address
• Phone number
• Organization or company affiliation
• Job title or role (if provided)

We typically collect this information when you contact us directly or engage with our services.

Communication Data

We maintain records of communications between you and SOS, which may include:

• Email correspondence
• Inquiry details
• Responses and follow-ups
• Notes related to ongoing conversations or requests

This information helps us maintain continuity, respond effectively, and manage relationships over time.

Usage & Technical Data

When you visit our website, certain technical information may be collected automatically through analytics tools, including:

• IP address
• Browser type and version
• Device type
• Pages visited and time spent on site
• Referring URLs and general traffic patterns

This data is collected through platforms such as Google Analytics and is used to understand website performance, user behavior, and areas for improvement.

Voluntarily Submitted Information

You may choose to provide additional information through:

• Contact forms
• Quote or inquiry requests
• Email outreach
• Newsletter sign-ups or similar communications

Any information you voluntarily submit is used solely for the purpose for which it was provided, unless otherwise disclosed in this Policy.

How We Collect Information

We collect information through a combination of direct interactions, automated technologies, and integrated systems that support our day-to-day operations.

Direct Interactions

You may provide information to us directly when you:

• Contact us via email, phone, or website forms
• Submit an inquiry or request a quote
• Engage with us in a business or partnership capacity

This information is typically provided voluntarily and is used to respond to your request and support ongoing communication.

Automated Technologies

When you interact with our website, certain information may be collected automatically through standard tracking technologies, including:

• Cookies
• Analytics tools (such as Google Analytics)
• Server logs and related technologies

These tools help us understand how visitors use our website, measure performance, and improve the overall user experience. You can control or disable cookies through your browser settings.

Third-Party Integrations & Systems

SOS uses a combination of integrated platforms to manage communications and relationships. As a result, information you provide—particularly when initiating contact—may be captured and synchronized across systems such as:

• Customer relationship management (CRM) tools
• Email communication platforms
• Marketing and newsletter systems

This allows us to maintain continuity across conversations, respond efficiently, and manage inquiries in a structured manner.

Third-Party Referrals & Strategic Partners

In some cases, we may receive your information through trusted third-party partners, including brands, vendors, or collaborators within our network. This typically occurs when:

• A partner refers you to SOS for support or services
• You are introduced to us in connection with a shared business relationship

In these situations, we treat your information in accordance with this Policy and use it solely for the purpose of initiating or supporting relevant communication.

How We Use Information

We use the information we collect to support core business operations, maintain effective communication, and improve our services. Specifically, information may be used for the following purposes:

Responding to Inquiries

To review, respond to, and follow up on questions, requests, or communications you initiate. This includes providing information about our products, services, and capabilities.

Managing Customer Relationships

To organize, track, and maintain communication history and engagement with customers, partners, and prospective clients. This is supported through our customer relationship management (CRM) system, which allows us to manage interactions in a structured and consistent manner.

Sending Communications

To send relevant communications, including:

• Direct responses to inquiries
• Follow-up messages
• Updates or outreach related to products, services, or partnerships

Where applicable, communications may be delivered through email marketing and communication platforms. You may opt out of non-essential communications at any time (see Section 5: Communication & Opt-Out Rights).

Improving Website Performance and User Experience

To understand how visitors interact with our website and to improve functionality, content, and overall performance. This includes analyzing traffic patterns, page engagement, and general usage trends through tools such as Google Analytics and Google Search Console.

Internal Record Keeping

To maintain accurate records of communications, inquiries, and business interactions for operational continuity, internal reference, and administrative purposes.

Communication & Opt-Out Rights

SOS communicates with customers, partners, and prospective clients through a combination of direct email and integrated communication platforms. To support efficient and consistent communication, information associated with your interactions may be processed and synchronized across multiple systems used by SOS.

How We Communicate

If you contact us or engage with our services, you may receive communications from us in the form of:

• Direct email responses
• Follow-up messages related to your inquiry or request
• Relevant outreach regarding products, services, or partnerships

These communications may be facilitated through platforms used for email, customer relationship management, and email marketing.

Cross-Platform Communication

When you initiate communication with SOS, your contact information and communication history may be recorded and accessible across our internal systems to allow for continuity and responsiveness.

This means that, depending on the nature of your interaction, your information may be reflected across:

• Email communication tools
• CRM systems used to manage relationships and inquiries
• Marketing or newsletter platforms, where applicable

We use this approach to maintain organized records and provide timely, relevant responses; not to expand communication beyond what is appropriate or expected.

Your Choices & Opt-Out Rights

You have control over how and whether you receive communications from us:

• Email Marketing Communications: You may unsubscribe at any time using the “unsubscribe” link included in marketing emails.
• Direct Communications: You may request to stop receiving communications from us by replying directly to any email or contacting us using the information provided in this Policy.
• Data Removal Requests: You may request that we delete or limit the use of your information, subject to applicable legal and operational requirements.

We will honor opt-out and data-related requests in accordance with applicable privacy laws and within a reasonable timeframe.

Data Sharing & Third-Party Processors

SOS does not sell, rent, or trade your personal information. However, we use a number of trusted third-party service providers to support our operations. These providers may process information on our behalf as part of delivering communication, analytics, and customer relationship management services.

Service Providers We Use

Depending on your interaction with us, your information may be processed through the following platforms:

• Google Workspace (Gmail and related services): Used for email communication, document storage, and internal collaboration.
• Pipedrive: Used as our customer relationship management (CRM) system to organize, track, and manage communications and business relationships.
• Mailchimp: Used for email marketing, newsletters, and certain forms of outbound communication.
• Google Analytics and Google Search Console: Used to collect and analyze website usage data, including traffic patterns and performance metrics.

Third-Party Privacy Policies

The third-party platforms used by SOS maintain their own privacy and data handling policies. We encourage you to review these policies to better understand how your information is processed by these providers:

• Google Privacy Policy (https://policies.google.com/privacy)
• Pipedrive Privacy Policy (https://www.pipedrive.com/en/privacy)
• Mailchimp Privacy Policy (https://mailchimp.com/legal/privacy/)
• Google Analytics (included within Google’s Privacy Policy)
• Google Search Console (included within Google’s Privacy Policy)

Please note that these policies are maintained by the respective providers and may be updated independently of SOS.

How We Share Information

We share information with these providers only as necessary to:

• Respond to inquiries and maintain communication
• Manage customer and partner relationships
• Deliver email communications and updates
• Analyze and improve website performance

These providers are contractually obligated to process data in accordance with applicable data protection laws and to use appropriate safeguards.

No Sale of Personal Information

SOS does not sell personal information to third parties under any circumstances.

Limited Disclosure

We may disclose information if required to do so by law or in response to valid legal requests, such as subpoenas or regulatory requirements.

Cookies & Tracking Technologies

SOS uses standard cookies and similar tracking technologies to support website functionality and to better understand how visitors interact with our site.

What Are Cookies

Cookies are small data files stored on your device when you visit a website. They help websites recognize users, remember preferences, and improve overall performance.

How We Use Cookies

We use cookies and related technologies to:

• Analyze website traffic and user behavior
• Understand how visitors navigate and engage with our content
• Improve website functionality, performance, and user experience

This includes the use of tools such as Google Analytics, which collects aggregated, non-identifying information about website usage.

Your Choices

You can control or disable cookies through your browser settings. Most browsers allow you to:

• View what cookies are stored
• Delete cookies
• Block cookies entirely or on a site-by-site basis

Please note that disabling cookies may affect certain aspects of website functionality.

Data Retention

SOS retains information only for as long as necessary to support legitimate business operations, maintain communication continuity, and comply with applicable legal obligations.

Retention Principles

In general, we retain information for the following purposes:

• To respond to and manage ongoing inquiries or relationships
• To maintain records of communications and business interactions
• To support internal administrative, operational, and reference needs

Communication Records

Information related to email correspondence, inquiries, and customer interactions may be retained to provide continuity in future communications and to maintain an accurate record of past engagement.

Analytics Data

Website usage data collected through analytics platforms is typically retained in aggregated form and used for performance analysis and improvement. Retention periods for this data may be governed by the policies and settings of the respective analytics providers.

Data Deletion Requests

You may request that we delete your personal information or limit its use. We will review and respond to such requests in accordance with applicable laws and operational requirements.

Please note that we may retain certain information where necessary to:

• Comply with legal obligations
• Resolve disputes
• Enforce agreements

Data Security

SOS takes reasonable and appropriate measures to protect the information we collect and maintain. We rely on a combination of internal practices and trusted third-party platforms to support the secure handling of data.

Security Approach

Our approach to data security includes:

• Using established, industry-standard service providers for communication, data storage, and analytics
• Limiting access to information to authorized individuals as needed for business operations
• Maintaining administrative and technical safeguards designed to protect against unauthorized access, misuse, or disclosure

Third-Party Platform Security

Many of the systems we use such as email, customer relationship management, and analytics platforms maintain their own security controls and infrastructure. While we select providers with strong reputations for data protection, their systems are governed by their own policies and practices.

No Absolute Guarantee

While we take data security seriously, no method of transmission over the internet or electronic storage system is completely secure. As a result, we cannot guarantee absolute security of information.

Your Privacy Rights (GDPR & CCPA)

Depending on your location, you may have certain rights regarding your personal information. SOS is committed to honoring applicable privacy rights in accordance with relevant data protection laws.

GDPR (European Economic Area and United Kingdom)

If you are located in the European Economic Area (EEA) or the United Kingdom, you may have the following rights under applicable data protection laws:

• Right of Access: You may request access to the personal information we hold about you.
• Right to Rectification: You may request that we correct or update inaccurate or incomplete information.
• Right to Erasure (“Right to Be Forgotten”): You may request that we delete your personal information, subject to certain legal and operational limitations.
• Right to Restrict Processing: You may request that we limit how your information is used in certain circumstances.
• Right to Data Portability: You may request a copy of your data in a structured, commonly used format.
• Right to Object: You may object to the processing of your information for certain purposes, including direct marketing.

CCPA (California Residents)

If you are a resident of California, you may have the following rights under the California Consumer Privacy Act (CCPA), as amended:

• Right to Know: You may request information about the personal data we collect, use, and disclose.
• Right to Delete: You may request that we delete your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale: You have the right to opt out of the sale of personal information. SOS does not sell personal information.
• Right to Non-Discrimination: You will not be discriminated against for exercising your privacy rights.

Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in Section 14 of this Policy. We may need to verify your identity before processing certain requests. We will respond to all requests in accordance with applicable laws and within a reasonable timeframe.

Children’s Privacy

SOS’s website and services are not directed to individuals under the age of 18. We do not knowingly collect, use, or maintain personal information from anyone under the age of 18. If we become aware that personal information has been collected from a child under 18 without appropriate parental consent, we will take steps to delete that information promptly.

If you believe that a child under the age of 18 has provided personal information to SOS, please contact us using the information provided in Section 14 of this Policy.

International Data Transfers

SOS operates primarily in the United States but may engage with customers, partners, and website visitors from other countries.

As a result, information collected by SOS may be transferred to, stored in, and processed in the United States or other jurisdictions where our service providers operate. These jurisdictions may have data protection laws that differ from those in your country of residence.

Use of Global Service Providers

Many of the third-party platforms we rely on—such as email, customer relationship management, and analytics providers—operate on a global infrastructure. This means that information may be processed or stored outside of your local jurisdiction as part of standard business operations.

Safeguards and Considerations

We work with established, reputable providers that maintain data protection and security practices consistent with industry standards. Where applicable, these providers implement safeguards designed to support lawful data transfers.

Your Acknowledgment

By using our website or communicating with us, you acknowledge that your information may be transferred to and processed in jurisdictions outside of your country of residence.

Updates to This Policy

SOS may update this Privacy & Data Practices Policy from time to time to reflect changes in our operations, technology, legal obligations, or business practices.

When updates are made, we will revise the “Effective Date” at the top of this Policy to indicate when changes take effect. We encourage you to review this Policy periodically to stay informed about how your information is handled.

Contact Information

If you have any questions about this Privacy & Data Practices Policy, or if you would like to exercise your privacy rights, you may contact us at:

Email: info@specialtyoutdoorsolutions.com

We will make reasonable efforts to respond to all inquiries in a timely manner and in accordance with applicable data protection laws.